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Nike ACG

Nike ACG Indoor
 
 
Beck

Beck at Now & Zen 2000
 

experience & case studies

EVENT:
Nike ACG Indoor
Executive Producer on behalf of OBE
Background:
The first indoor snowboarding competition in the U.S. held at The Forum in Los Angeles featuring an international pro quarter pipe snowboarding competition and a concert headlined by Eminem with the Kottonmouth Kings as support and Mix Master Mike of the Beastie Boys.
Results:
The ACG Indoor featured the largest cash purse ever for a Quarter Pipe competition and assembled the most prestigious International snowboarding line-up in U.S. history. National television broadcast on USA Network, International syndication in over 80 countries and a video news release picked up by over 30 network stations – The ACG Indoor garnered massive global exposure for Nike, Sega and Mitsubishi, Slim Jim & Maxell.

Role:

  • Produced North America’s first ever indoor snowboarding competition with world’s top 20 snowboarders & live concert by Eminem, broadcast internationally from the Los Angeles Forum
  • Successfully managed budget including all promotion & production expenditures
  • Oversaw all promotion including radio, street teams, print buys & in-store promotions at Niketown
  • Solicited, secured & managed pro-athletes such as Terje Haakonsen, Kevin Jones, Mike Michalchuk, Andrew Crawford, Ingemar Backman and 15 others
  • Managed sponsorship activation and relations with Nike, Sega,  Mitsubishi, Maxell & Slim Jim









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