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Nike ACG

Nike ACG Indoor

Beck at Now & Zen 2000

experience & case studies

Nike ACG Indoor
Executive Producer on behalf of OBE
The first indoor snowboarding competition in the U.S. held at The Forum in Los Angeles featuring an international pro quarter pipe snowboarding competition and a concert headlined by Eminem with the Kottonmouth Kings as support and Mix Master Mike of the Beastie Boys.
The ACG Indoor featured the largest cash purse ever for a Quarter Pipe competition and assembled the most prestigious International snowboarding line-up in U.S. history. National television broadcast on USA Network, International syndication in over 80 countries and a video news release picked up by over 30 network stations – The ACG Indoor garnered massive global exposure for Nike, Sega and Mitsubishi, Slim Jim & Maxell.


  • Produced North America’s first ever indoor snowboarding competition with world’s top 20 snowboarders & live concert by Eminem, broadcast internationally from the Los Angeles Forum
  • Successfully managed budget including all promotion & production expenditures
  • Oversaw all promotion including radio, street teams, print buys & in-store promotions at Niketown
  • Solicited, secured & managed pro-athletes such as Terje Haakonsen, Kevin Jones, Mike Michalchuk, Andrew Crawford, Ingemar Backman and 15 others
  • Managed sponsorship activation and relations with Nike, Sega,  Mitsubishi, Maxell & Slim Jim

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