Lu Lu Live
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  Lindsay Stevens Gardner
LuLu Live, LLC – Founder

Lindsay is a seasoned event marketing and production expert with 15 years of experience with record promotion, event marketing and production, and development and execution of large-scale brand driven events.  Lindsay possesses the skills and experience required to successfully execute every facet of an event or campaign including marketing, promotion, production and sponsorship development and activation.


Lindsay’s career in the music industry began in 1994 when she joined the radio promotion department at the independent record label What Are Records, based in Boulder, CO.  During that time she was responsible for the promotion of numerous bands such as The Radiators and The Samples.  Her responsibilities included launching albums, singles and concert tours to AAA, AOR and Modern Rock radio stations nationally.

Following Lindsay’s position at W.A.R. Records, she charted her own course in record promotion by creating an independent record promotions agency, LuLu Promotions Inc.  This new venture focused on promoting independent artists, bands and labels at radio stations nationally.  LuLu Promotions specialized in obtaining airplay exposure and creating promotions around concert tours at AAA (Adult Album Alternative) formatted radio stations and securing reviews and press in industry trade magazines.  Lindsay’s first client was The Dave Matthews Band and she was also hired to promote the Aware Records Compilations (Matchbox 20, Vertical Horizon, Better than Ezra), The Samples, Guster, Darden Smith, Boo Hewerdine, Leftover Salmon, Farmer, Zuba, Sherri Jackson and more.

After several years in Boulder, CO, she relocated to San Francisco in 1998 and joined On Board Entertainment as Vice President of Events & Touring.   As a full service marketing agency specializing in action sports, music, and lifestyle marketing, OBE worked with corporate clients including Nike, Sega, Budweiser, SoBe, K2, Ford and many other companies to promote and produce a wide array of music festivals, concert tours, promotional campaigns, sporting events, gaming competitions, launch parties and more.

Since relocating from San Francisco to her hometown of Milwaukee in 2003, Lindsay started LuLu Live LLC, an event management agency, that has worked with Nike to produce several events nationally and in the Midwest region. LuLu Live is currently in the midst of creating Milwaukee's first eco-friendly large-scale music festival called Rock the Green which will take place in 2011. For additional info click on "In the Works".