Lu Lu Live
what is lu lu live services bio experience intheworks contact
Nike ACG

Nike ACG Indoor
 
 
Beck

Beck at Now & Zen 2000
 

experience & case studies

EVENT:
Anheuser-Busch's sponsorship of United States Olympic Committee's Titan Games
Executive Producer on behalf of OBE
Background:
The Titan Games was an event to promote the USOC during a non-Olympic games year. Four of cutting edge bands and Track and Field’s most explosive event, the shot put, were the highlights of a free outdoor festival sponsored by Anheuser-Busch’s True Music platform. The outdoor festival, which featured Agent 51, Divit, Rubberside Down, and Dizmas, along with the world’s top shot put throwers took place at San Jose State University and aired nationally on ESPN2.

Role:

  • Produced the inaugural United States Olympic Committee’s Titan Games outdoor festival featuring a live concert & strong man competitions Presented by Anheuser-Busch
  • Secured rights to use live performances in taped delayed broadcast on ESPN2  
  • Negotiated & secured radio buy/promotion at KITS-FM, “Live 105”, top alternative Bay Area station

< back to other experience & case studies