Lu Lu Live
what is lu lu live services bio experience intheworks contact
Nike ACG

Nike ACG Indoor

Beck at Now & Zen 2000

experience & case studies

Nike World Cup Soccer 2006 (Joga Bonito)
Account Director on behalf of Marketing Partners
Through its Joga Bonito (Play Beautiful) campaign, Nike sought to promote the beautiful aspects of the game of soccer such as creative play, professionalism, courage, and team spirit. A global 3v3 soccer campaign that took place simultaneously in 13 countries, Joga Bonito is the largest marketing initiative in Nike history.


  • Hired by Marketing Partners, Nike’s US World Cup agency, Lindsay directed the Chicago program, which consisted of six 3v3 regional qualifiers and the Finals at Soldier Field
  • Roles included interfacing directly with Nike, addressing client needs and program details, hiring and management of local production director, manager & staff, implementing marketing initiatives, supervising creative trafficking and production of all branding elements while staying under budget

< back to other experience & case studies