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EVENT:
Nike World Cup Soccer 2006 (Joga Bonito)
Account Director on behalf of Marketing Partners
Background:
Through its Joga Bonito (Play Beautiful) campaign, Nike sought to promote the beautiful aspects of the game of soccer such as creative play, professionalism, courage, and team spirit. A global 3v3 soccer campaign that took place simultaneously in 13 countries, Joga Bonito is the largest marketing initiative in Nike history.

Role:

  • Hired by Marketing Partners, Nike’s US World Cup agency, Lindsay directed the Chicago program, which consisted of six 3v3 regional qualifiers and the Finals at Soldier Field
  • Roles included interfacing directly with Nike, addressing client needs and program details, hiring and management of local production director, manager & staff, implementing marketing initiatives, supervising creative trafficking and production of all branding elements while staying under budget

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